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Google-Ads-Video Trainingsmaterialien: Google Ads Video Professional Assessment Exam & Google-Ads-Video Lernmittel & Google Google-Ads-Video Quiz
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Google Google-Ads-Video Prüfungsplan:
Thema
Einzelheiten
Thema 1
- Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.
Thema 2
- How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.
Thema 3
- Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.
Thema 4
- Evaluate Performance with Action Measurement Solutions|This domain assesses the abilities of Performance Analysts in measuring and optimizing action-driven campaign outcomes using advanced tools. It emphasizes tracking conversion metrics and refining strategies based on data insights.
Thema 5
- Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.
Thema 6
- Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.
Thema 7
- Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.
Thema 8
- Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.
Thema 9
- Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.
Thema 10
- Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.
Thema 11
- Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.
Thema 12
- Increase Awareness with Video Bidding Solutions: This section measures the abilities of Bidding Specialists in utilizing video bidding solutions to enhance awareness campaigns. It emphasizes strategies for achieving cost-effective results while maximizing audience reach.
Thema 13
- Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.
Thema 14
- Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.
Thema 15
- Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.
Thema 16
- Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.
Thema 17
- Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.
Thema 18
- Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.
Thema 19
- Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.
Thema 20
- Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.
>> Google-Ads-Video Lerntipps <<
Google-Ads-Video Prüfungsfragen Prüfungsvorbereitungen, Google-Ads-Video Fragen und Antworten, Google Ads Video Professional Assessment Exam
Die Schulungsunterlagen zur Google Google-Ads-Video Zertifizierungsprüfung von ExamFragen können Ihnen helfen, Ihren Traum zu realisieren, weil es alle Zertifizierungsantworten zur Google Google-Ads-Video Prüfung hat. Mit ExamFragen können Sie sich ganz gut auf die Prüfung vorbereiten. Per unsere guten Schulungsunterlagen von guter Qualität können Sie sicher die Google Google-Ads-Video Prüfung bestehen und eine glänzende Zukunft haben.
Google Ads Video Professional Assessment Exam Google-Ads-Video Prüfungsfragen mit Lösungen (Q36-Q41):
36. Frage
A hair salon owner is setting up a Video action campaign for the first time, and she wants to get optimal results from her ads. Which of the following is a recommended best practice she should implement?
- A. Videos must be no longer than 5 seconds.
- B. Run five ad variants per campaign.
- C. Run a single ad variant per campaign.
- D. Videos must be longer than 8 seconds.
Antwort: B
Begründung:
A: Run five ad variants per campaign.
Testing multiple ad variants allows for optimization based on performance data.
Running multiple adds will increase the ability to optimize for the best performing ad.
Single add campaigns will limit the ability to improve the campaign.
37. Frage
You're using Custom Audiences for a Video action campaign. How can you get the most value from that audience solution?
- A. By implementing automatic placements from your existing Display campaign.
- B. By disabling non-skippable in-stream ads.
- C. By using 10 to 15 of the highest converting keywords from your Search campaign.
- D. By setting bumper ads as your preferred ad format for the campaign.
Antwort: C
Begründung:
A: By using 10 to 15 of the highest converting keywords from your Search campaign.
Custom Audiences allow you to target users based on their search activity.
Using high-performing keywords from Search campaigns ensures you reach users with proven interest in your products.
The other options don't leverage the power of search intent.
38. Frage
Having relied on Google Search campaigns in the past, the marketing team at a leading catering business now wants to take advantage of a Google Video campaign with a "Sales" campaign goal. What's the benefit of creating their Google Video campaign in the same account as their Google Search campaigns?
- A. Avoiding double serving ads in the Google Search results.
- B. Receiving a reduction on their average cost-per-view.
- C. Enabling Video ad extensions within their Google Search campaign ads.
- D. Preventing Google ads from double counting conversions.
Antwort: D
Begründung:
B: Preventing Google ads from double counting conversions.
Keeping campaigns in the same account allows Google Ads to accurately track conversions across different campaign types.
This prevents attributing the same conversion to multiple campaigns, ensuring accurate reporting.
The other options are not direct benefits of keeping campaigns in the same account.
39. Frage
If you want to generate leads for your business and it's your first time creating a Video action campaign, what ad formats should you expect to be used?
- A. Skippable in-stream ads and bumper ads
- B. Non-skippable in-stream ads and in-feed video ads
- C. Non-skippable in-stream ads and bumper ads
- D. Skippable in-stream ads and in-feed video ads
Antwort: D
Begründung:
B: Skippable in-stream ads and in-feed video ads:
Skippable in-stream ads allow for longer-form content to explain the value proposition and encourage lead generation.
In-feed video ads capture users actively searching for information, increasing the likelihood of lead generation.
Bumper ads are too short to effectively generate leads.
40. Frage
For a new awareness Google Video campaign that uses custom audiences, you're considering overlaying Demographics and Detailed Demographics with Custom Audiences. Why should you keep the two audience solutions separate?
- A. In order to make sure the reach of the campaign won't become restricted.
- B. In order to make sure there's no limit on the types of video formats served.
- C. In order to avoid having the campaign not run at all.
- D. In order to prevent the average cost-per-view from increasing.
Antwort: A
Begründung:
A: In order to make sure the reach of the campaign won't become restricted.
Overlaying multiple audience targeting options can narrow down the audience too much, limiting reach.
Keeping them separate allows for broader targeting and better reach.
The other options are not the primary reason to keep audience solutions separate.
41. Frage
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