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The Salesforce MKT-101 Exam covers a wide range of topics, including email marketing, mobile marketing, social media marketing, data management, and analytics. MKT-101 exam also includes questions related to customer journey mapping, segmentation, and personalization. Candidates are required to demonstrate their knowledge of the Marketing Cloud platform, its features, and its capabilities.

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The Salesforce MKT-101 exam covers several key topics, including managing customer data and segmentation, creating and deploying email campaigns, and analyzing email performance. You will be tested on your ability to build automated customer journeys using Marketing Cloud's Journey Builder, segment your audience using data extensions and filters, and personalize email content based on customer data.

To help professionals gain expertise in using the Salesforce Marketing Cloud, Salesforce offers the MKT-101 Certification Exam. MKT-101 exam is designed to test a candidate's knowledge of Marketing Cloud features, best practices, and implementation techniques. Build and Analyze Customer Journeys using Marketing Cloud certification is ideal for marketing professionals, digital marketers, and CRM administrators who are looking to enhance their skills and knowledge in using the Marketing Cloud.

Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q45-Q50):

NEW QUESTION # 45
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A. Einstein Engagement Frequency
B. Einstein Messaging Insight
C. Einstein Engagement Scoring

Answer: A

NEW QUESTION # 46
An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A. Download now
B. Download out new mobile app here
C. Out new mobile app

Answer: A

NEW QUESTION # 47
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which
two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers

A. A From Name for each store location
B. A dynamic From Name that pulls in the store location
C. A new send classification for holiday promotions
D. A new delivery profile that pulls in store location in the footer

Answer: B,C

NEW QUESTION # 48
A marketer wants te capture open-ended feedback fram custamers via SMS and write it to a data extension.
How could MebileComnect be used to accomplish this?

A. Use an outbound message template with embedded AMPscript to capture the response,
B. Use a text-response message templabe with embedded AMPscript to capture the response,
C. Use a vote/survey message template to capture the response.
D. Use an info capture messege template to capture the response.

Answer: B

Explanation:
To capture open-ended feedback via SMS and write it to a data extension, using a text-response message template with embedded AMPscript is the most suitable approach. This method allows for the dynamic handling and processing of the incoming SMS responses. The AMPscript can be programmed to parse the response and write the collected data to a specified data extension, making it an effective way to capture and store open-ended feedback. Reference: Salesforce MobileConnect documentation, AMPscript in MobileConnect

NEW QUESTION # 49
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?

A. A triggered message to send an email as soon as a customer completes a purchase
B. A scheduled automation to send emails to customers who made a purchase daily
C. A user-initiated message to send an email to customers who made a purchase daily
D. A triggered automation to send emails to customers who have made a purchase

Answer: A

NEW QUESTION # 50
......

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