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Adobe Marketo Engage Architect Master Sample Questions (Q40-Q45):

NEW QUESTION # 40
A company has recently set up their Lead Lifecycle in the diagram below.

However, the sales team realizes that they need to qualify the leads within 3 working days. In addition, leads that are not sales ready are recycled back to MQL for further engagement.
What are the two items that the Marketo Engage Consultant would recommend based upon the sales requirement? (Choose two.)

A. Create an inventory stage name as "Recycled" as a detour from SQL with a transition to MQL
B. Update SQL to Gate with a Max Age 3 days
C. Update SQL to SLA with Max Age 3 days
D. Create a Gate stage name as "Recycle" to split leads for re-engagement
E. Create an SLA stage name as "Recycle" as a detour from SQL with a transition to MQL

Answer: A,C

NEW QUESTION # 41
A client's Marketo instance has poorly organized campaigns, leading to reporting inaccuracies.
What is the first step to resolve this?

A. Remove inactive campaigns
B. Reduce the number of campaigns
C. Consolidate all campaigns into one workspace
D. Implement naming conventions for campaigns

Answer: D

NEW QUESTION # 42
The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?

A. Audit CRM integration settings to ensure accurate person source tagging
B. Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data
C. Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues
D. Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records

Answer: D

NEW QUESTION # 43
What is the primary benefit of using workspaces in Marketo?

A. Provides separate environments for team collaboration
B. Reduces lead scoring complexity
C. Increases campaign volume limits
D. Enhances email rendering times

Answer: A

NEW QUESTION # 44
What is a "detour" in a lifecycle model?

A. A temporary change in the lifecycle path due to specific conditions
B. A lead that bypasses the initial stages of the lifecycle
C. A fallback stage for inactive leads
D. A manual override in lead scoring

Answer: A

NEW QUESTION # 45
......

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Josh Bell Josh Bell

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