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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions (Q73-Q78):

NEW QUESTION # 73
(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.
What should NTO do to create this audience?

A. Measures
B. Data Filters
C. SQL Queries
D. Journey

Answer: C

Explanation:
To target subscribers based on complex criteria, such as recent engagement and geographic proximity:
Use SQL Queries in Automation Studio to create a highly specific audience segment. SQL queries allow for the combination of multiple data points and criteria into a single query, providing the flexibility needed for complex segmentation.
Write a SQL query that joins email interaction data with subscriber location data, filtering for those who engaged within the last 30 days and are within 10 miles of an NTO store.
Reference: Salesforce Marketing Cloud SQL Query Activity in Automation Studio

NEW QUESTION # 74
An email marketing manager is planning to send a promotional email to one million subscribers.
Which data structure should be used?

A. Group
B. Data Extension
C. Publication List
D. List

Answer: B

Explanation:
For sending a promotional email to one million subscribers, a Data Extension is the most suitable data structure. Data Extensions offer robust data management capabilities, scalability, and flexibility for handling large volumes of data and complex segmentation, which is essential when dealing with a large audience size like one million subscribers. This setup allows for more detailed targeting and personalization strategies.
Reference: Salesforce Help - Data Extensions

NEW QUESTION # 75
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers.
Which network(s) support lookalike audiences directly from Advertising Studio?

A. Twitter
B. Google and Facebook
C. Facebook
D. Facebook and Twitter

Answer: C

Explanation:
Advertising Studio supports lookalike audiences directly from Facebook only. For other networks, such as Google and Twitter, Advertising Studio can create audience segments based on Marketing Cloud data and export them to the network's platform, where the lookalike audience can be created manually.

NEW QUESTION # 76
What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Preference Center link and physical mailing address
B. Business name and physical mailing address
C. Preference Center link and a link to the business website
D. Business name and a link to the business website

Answer: A

Explanation:
Under CAN-SPAM requirements, for each commercial send, the Marketing Cloud admin should ensure that there is a Preference Center link and a physical mailing address present in the email. This compliance is critical to allow recipients to manage their email preferences (such as unsubscribing) and to meet legal requirements by providing a physical mailing address, offering transparency and options to the recipients.
Reference: Salesforce Help - CAN-SPAM Compliance

NEW QUESTION # 77
Which three options determine when a contact could enter a journey?
Choose 3 answers.

A. Re-entry by date
B. Re-entry by attribute
C. Re-entry at any time
D. Re-entry only after exiting
E. No re-entry

Answer: C,D,E

Explanation:
The options that determine when a contact can enter a journey in Marketing Cloud's Journey Builder include:
A). Re-entry at any time: Contacts can re-enter the journey immediately after their previous participation ends.
D). No re-entry: Contacts are not allowed to re-enter the journey once they have entered it, regardless of whether they have completed it or not.
E). Re-entry only after exiting: Contacts can only re-enter the journey after they have fully exited, ensuring they complete all activities before re-entering.
Reference: Salesforce Help - Journey Settings

NEW QUESTION # 78
......

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