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Google Google-Ads-Video Exam Syllabus Topics:

Topic
Details

Topic 1

Discover Why Advertisers Choose YouTube: This section of the exam measures the skills of Digital Marketing Managers and focuses on understanding the reasons advertisers prefer YouTube as a platform. It highlights YouTube's unique features, such as its vast audience reach, advanced targeting options, and ability to drive measurable marketing outcomes.

Topic 2

Explore Audience Solutions for Awareness Goals: This part assesses the abilities of Audience Analysts in leveraging YouTube’s audience solutions to achieve awareness goals. It covers tools and techniques for targeting relevant audiences to maximize campaign reach.

Topic 3

Get to Know Awareness Video Ad Formats: This section tests the knowledge of Ad Format Specialists in understanding video ad formats suitable for awareness campaigns. It explains how different formats contribute to brand visibility and engagement.

Topic 4

Discover Google's ABCDs of Effective Creative: This domain measures the skills of Creative Strategists in applying Google’s ABCDs framework to create impactful video ads that resonate with audiences and achieve marketing goals effectively across various campaign types.

Topic 5

Evaluate Performance with Consideration Measurement Solutions: This domain tests the expertise of Performance Analysts in analyzing consideration campaign results using measurement tools. It focuses on tracking metrics that reflect audience interest and campaign effectiveness.

Topic 6

How YouTube Keeps Brands Safe and Ensures Suitability: This section evaluates the expertise of Brand Safety Specialists in ensuring that advertisements on YouTube align with brand values and safety standards. It covers YouTube’s mechanisms for maintaining brand suitability and protecting advertisers from inappropriate content.

Topic 7

Explore Audience Solutions for Consideration Goals: This domain measures the abilities of Audience Analysts in identifying audience solutions tailored to consideration objectives. It emphasizes targeting strategies that foster deeper engagement with potential customers.

Topic 8

Create Video Campaigns for Awareness: This section measures the skills of Video Campaign Managers in designing effective video campaigns aimed at increasing brand awareness. It focuses on strategies for creating impactful campaigns that capture audience attention.

Topic 9

Understand the Importance of Video Creative Effectiveness: This section tests the knowledge of Creative Specialists in recognizing how effective video creatives impact campaign success across all objectives—awareness, consideration, and action—and drive better audience engagement rates.

Topic 10

Explore Audience Solutions for Action Goals: This section measures the skills of Audience Analysts in leveraging audience solutions tailored to action-oriented objectives. It focuses on identifying and targeting audiences most likely to convert through video ads.

Topic 11

Get to Know Action Video Ad Formats: This domain evaluates the expertise of Ad Format Specialists in understanding video ad formats optimized for action-oriented campaigns. It explains how these formats support driving conversions effectively.

Topic 12

Optimize Video Action Campaigns: This part evaluates the expertise of Optimization Specialists in improving action-oriented video campaigns over time. It covers techniques for enhancing campaign efficiency and achieving better results through iterative adjustments.

Topic 13

Evaluate Performance with Awareness Measurement Solutions: This part tests the skills of Performance Analysts in assessing the effectiveness of awareness campaigns using measurement tools. It highlights methods for tracking key metrics and optimizing campaign outcomes.

Topic 14

Grow Consideration with Video Bidding Solutions: This part assesses the skills of Bidding Specialists in implementing bidding strategies that enhance consideration campaigns. It highlights techniques for optimizing bids to achieve better engagement rates.

Topic 15

Create Video Campaigns for Consideration: This section evaluates the expertise of Video Campaign Managers in designing campaigns that encourage audience consideration of products or services. It focuses on creating compelling content that drives interest and engagement.

Topic 16

Plan Awareness Video in Reach Planner: This domain evaluates the expertise of Media Planners in using Reach Planner to optimize video campaigns for awareness objectives. It focuses on forecasting campaign performance and maximizing reach effectively.

Topic 17

Create Video Campaigns for Action: This section measures the abilities of Action Campaign Managers in creating video campaigns that drive direct actions, such as purchases or sign-ups. It emphasizes strategies for motivating audiences to take immediate steps toward conversion goals.

Topic 18

Prioritize Marketing Objectives on YouTube: This domain tests the knowledge of Campaign Strategists in aligning marketing objectives with YouTube’s capabilities. It emphasizes how to prioritize goals such as awareness, consideration, and action when planning campaigns on the platform.

Topic 19

Drive Action with Video Bidding Solutions: This part tests the knowledge of Bidding Specialists in employing bidding solutions that maximize action-driven campaign results. It highlights strategies for achieving high conversion rates through effective bid management.

Google Ads Video Professional Assessment Exam Sample Questions (Q11-Q16):

NEW QUESTION # 11
Which of the following accurately describes a primary benefit of Video action campaigns?

A. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPV.
B. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPV.
C. They simplify campaigns to run on only on YouTube and drive more conversions while still optimizing for the lowest CPA.
D. They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.

Answer: D

Explanation:
B: They expand campaigns to run on more places, on and off YouTube, and drive more conversions while still optimizing for the lowest CPA.Video action campaigns are designed to maximize conversions by running ads across YouTube and Google video partners.
These campaigns use automated bidding to optimize for the lowest cost-per-acquisition (CPA).

NEW QUESTION # 12
After relying on word-of-mouth marketing for years, a family-owned restaurant decides to try a Video campaign to attract catering contracts. They believe a leads campaign goal would be best for that marketing objective. What other action should the restaurant take to make sure their campaign is effective?

A. They should enable Google Ads conversion tracking.
B. They should use the contact form to ask where potential customers learned about the restaurant.
C. They should ask their customers whether they've seen the videos.
D. They should cross-check their ad schedule against when they received leads.

Answer: A

Explanation:
C: They should enable Google Ads conversion tracking.
Conversion tracking is essential for measuring the effectiveness of a leads campaign.
It allows the restaurant to see which ads and keywords are driving leads, enabling them to optimize their campaign.
While option D is useful, tracking conversions is the core first step.

NEW QUESTION # 13
You tried using Reach Planner to create a forecast for your new awareness Video campaign, but the campaign results were very different from the media plan numbers provided by the Reach Planner forecast. Why did this mismatch occur between campaign results and forecast data?

A. Because Reach Planner forecasts aren't compatible with Video campaigns for any marketing objective.
B. Because you built a campaign that didn't match the plan settings in Reach Planner.
C. Because Reach Planner forecasts aren't compatible with awareness campaigns.
D. Because you used Reach Planner during the least optimal time of day.

Answer: B

Explanation:
B: Because you built a campaign that didn't match the plan settings in Reach Planner.
Reach Planner forecasts are based on the settings you input, such as budget, targeting, and frequency.
If the actual campaign settings differ, the results will also differ.
Reach Planner is compatible with video campaigns, including awareness campaigns.

NEW QUESTION # 14
An account manager is trying to determine a target cost-per-thousand impressions (tCPM) bid for their new awareness Video campaign, but they're unsure what to base the figure on. What's a valid way for them to determine the tCPM for the business new Video campaign?

A. Use the estimate in the traffic estimator during campaign setup.
B. Slightly inflate the average amount the account manager is willing to bid for this campaign.
C. Decide on the highest amount they're willing to pay for this campaign
D. Slightly inflate the estimate in the traffic estimator during campaign setup.

Answer: C

Explanation:
D: Decide on the highest amount they're willing to pay for this campaign.
The tCPM bid should reflect the maximum amount the advertiser is willing to pay for 1,000 impressions.
It should be based on the value of reaching the target audience and the campaign's budget.
Traffic estimators can be useful, but the final decision should be based on the advertiser's maximum willingness to pay.

NEW QUESTION # 15
The owner of a music store wants to increase awareness for his store, and has been told that Google's Video solutions can assist him. How can Google's Video solutions assist the store owner with Video campaigns?

A. Google's Video solutions automatically create video assets based on the content of the domain being advertised.1.
www.questionai.com
www.questionai.com
B. Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
C. Google's Video solutions simplify the campaign management process by automatically creating new ad groups on a monthly basis. 1
D. Google's Video solutions use machine learning to set budgets and bids within 24 hours of setting a Video campaign live.

Answer: B

Explanation:
A: Google's Video solutions simplify the campaign creation process by automatically aligning to marketing objectives.
Google Ads Video campaigns guide users through the setup process based on their chosen marketing objective.
This simplifies campaign creation and ensures alignment with goals.
The other options are not primary benefits of Google's Video solutions.

NEW QUESTION # 16
......

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Ian Lee Ian Lee

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