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Itexamguide Real SAP C-C4H22-2411 Questions PDF

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SAP Certified Associate - Implementation Consultant - SAP Emarsys Sample Questions (Q24-Q29):

NEW QUESTION # 24
Which requirements ensure compliant SMS marketing with SAP Emarsys? Note: There are 3 correct answers to this question.

A. Technical and legal requirements of the destination regions must be adhered to.
B. A short code for opting out of SMS messages to all countries must be defined.
C. Opt-in permission must be obtained for the type of content being sent.
D. Country codes must be maintained in the +00 format.
E. A single opt-out process in marketing messages must be included.

Answer: A,C,E

Explanation:
SMS compliance in SAP Emarsys involves:
* Option B:Correct. A clear opt-out process (e.g., "Reply STOP") must be included in messages.
* Option D:Correct. Regional laws (e.g., GDPR, TCPA) and technical standards must be followed.
* Option E:Correct. Opt-in consent specific to SMS content is mandatory for compliance.
* Option A:Incorrect. Country codes use "+[code]" (e.g., +1), not strictly "+00."
* Option C:Incorrect. Short codes vary by country; a single code isn't required universally.The SAP Emarsys Help Portal under "SMS Compliance" outlines these requirements.References:SAP Emarsys Help Portal - "SMS Channel" (https://help.emarsys.com/).

NEW QUESTION # 25
You want to update your contact database. Which of the following options are recommended when itcomes to uniquely identifying contacts? Note: There are 3 correct answers to this question.

A. Use first name and last name.
B. Use phone number.
C. Use email address.
D. Use an SAP Emarsys Customer Engagement internal ID.
E. Use an external ID.

Answer: C,D,E

Explanation:
For unique contact identification in SAP Emarsys:
* Option A:Correct. Email address is a primary unique identifier, widely used.
* Option C:Correct. External ID (e.g., CRM ID) is recommended for integration and uniqueness.
* Option D:Correct. Emarsys internal ID ensures uniqueness within the platform.
* Option B:Incorrect. Phone numbers can change or be non-unique (e.g., shared).
* Option E:Incorrect. First and last names are not unique identifiers.The SAP Emarsys Help Portal under
"Contact Management" recommends these identifiers.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/).

NEW QUESTION # 26
Which of the following attributes are synchronized from Emarsys-opened email activities to SAP Customer Data Platform? Note: There are 3 correct answers to this question.

A. Email subject line
B. Attachment size
C. Time zone
D. IP address
E. City name

Answer: A,B,D

Explanation:
When SAP Emarsys integrates with SAP Customer Data Platform (CDP), specific attributes from email activities (e.g., opens) are synchronized:
* Option A (IP address):Correct. The IP address of the contact opening the email is captured and synced for tracking and geolocation purposes.
* Option C (Attachment size):Correct. If an email includes attachments, their size is tracked and synced as part of activity data.
* Option D (Email subject line):Correct. The subject line of the email is synchronized to identify the specific campaign or email in CDP.
* Option B (City name):Incorrect. While IP address might allow geolocation inference, "City name" is not a directly synced attribute.
* Option E (Time zone):Incorrect. Time zone is not typically synced as a standalone attribute from email opens.The SAP Emarsys integration guide for SAP CDP lists IP address, attachment size, and email subject line among synced attributes.References:SAP Emarsys Help Portal - "Integration with SAP Customer Data Platform" (https://help.emarsys.com/).

NEW QUESTION # 27
You delete a contact in SAP Emarsys. Which of the following happens? Note: There are 3 correct answers to this question.

A. The contact is deleted from the SAP Customer Data Platform immediately.
B. The contact purchase data in Smart Insight is deleted.
C. The contact is deleted from all marketing campaigns, past and present.
D. The contact is deleted from all contact lists.
E. The contact rewards data in Loyalty is deleted.

Answer: B,D,E

Explanation:
Deleting a contact in SAP Emarsys:
* Option A:Correct. Purchase data in Smart Insight is removed as it's tied to the contact.
* Option B:Correct. The contact is removed from all contact lists in Emarsys.
* Option C:Correct. Rewards data in the Loyalty module is deleted with the contact.
* Option D:Incorrect. Deletion in SAP CDP depends on integration settings and isn't immediate.
* Option E:Incorrect. Past campaign data remains for reporting; only future sends are affected.The SAP Emarsys Help Portal under "Contact Management" details deletion effects.References:SAP Emarsys Help Portal - "Contact Management" (https://help.emarsys.com/).

NEW QUESTION # 28
What data collection commands does Web Extend support? Note: There are 3 correct answers to this question.

A. Go
B. SetCustomerId
C. Purchase
D. SetPassword
E. Review

Answer: A,B,C

Explanation:
Web Extend commands in SAP Emarsys collect behavioral data:
* Option A (SetCustomerId):Correct. Identifies logged-in users by external ID.
* Option B (Purchase):Correct. Tracks purchase events with product details.
* Option D (Go):Correct. Records page views for tracking navigation.
* Option C:Incorrect. "Review" is not a standard command; reviews are custom events.
* Option E:Incorrect. "SetPassword" is not a Web Extend command.The SAP Emarsys Help Portal under "Web Extend Commands" lists these options.References:SAP Emarsys Help Portal - "Web Extend" (https://help.emarsys.com/).

NEW QUESTION # 29
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