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Study Marketing-Cloud-Intelligence Reference - Exam Marketing-Cloud-Intelligence Certification Cost

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Salesforce Marketing Cloud Intelligence Accredited Professional Exam Sample Questions (Q25-Q30):

NEW QUESTION # 25
A client's data consists of three data streams as follows:
Data Stream A:

A. Inherit Attributes and Hierarchies
B. Update Attributes and Hierarchies
C. It doesn't matter. As long as Data stream A is set as a Parent', the rest of the Data Updates Permissions are irrelevant.
D. Update Attributes

Answer: A

Explanation:
For the client's data consisting of three data streams, setting Data Stream A as the Parent allows for inheriting attributes and hierarchies from it to the child data streams. This ensures consistency across the data streams, making it possible to analyze the data collectively, using the structure and attributes defined in the Parent data stream.

NEW QUESTION # 26
A technical architect is provided with the logic and Opportunity file shown below:
The opportunity status logic is as follows:
For the opportunity stages "Interest", "Confirmed Interest" and "Registered", the status should be "Open".
For the opportunity stage "Closed", the opportunity status should be closed Otherwise, return null for the opportunity status.

Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping:
"Day" - "Created Date"
"Opportunity Key" + Opportunity Key
"Opportunity Stage" - Opportunity Stage
A pivot table was created to present the count of opportunities in each stage. The pivot table is filtered on Jan 11th. What is the number of 'opportunities in the Confirmed Interest stage?

A. 0
B. 1
C. 2
D. 3

Answer: C

Explanation:
pivot table is filtered on January 11th, we refer to the Opportunity file and see that there are no records for January 11th. Thus, there would be zero opportunities in the Confirmed Interest stage on that date. The Salesforce Marketing Cloud Intelligence's pivot table feature allows for the display of counts of entities based on the filtered criteria, which in this scenario would show zero since no records exist for the filtered date. Reference: Salesforce Marketing Cloud Intelligence documentation on pivot table functionalities.

NEW QUESTION # 27
What is the relationship between "Media Buy Key" and "Campaign Key"?

A. Many-to-many
B. Many-to-one (one Campaign Key has many Media Buy Keys)
C. One-to-one
D. One-to-many (one Media Buy Key has many Campaign Keys)

Answer: B

Explanation:
Typically, 'Campaign Key' is a unique identifier for a specific marketing campaign, while 'Media Buy Key' refers to the purchases of advertising space associated with that campaign. A campaign can have multiple media buys, so the relationship is many-to-one, with many media buys (Media Buy Keys) associated with a single campaign (Campaign Key).

NEW QUESTION # 28
What are two potential reasons for performance issues (when loading a dashboard) when using the CRM data stream type?

A. Pacing - daily rows are being created for every lead and opportunity keys
B. No mappable measurements - all measurements are calculated
C. When a data stream type ''CRM - Leads' is created, another complementary 'CRM - Opportunity' is created automatically.
D. The data is stored at the workspace level.

Answer: A,B

Explanation:
For performance issues when loading a dashboard using CRM data stream type:
* Pacing can create performance issues because daily rows for every lead and opportunity key can result in a very large number of rows, increasing load times.
* Having only calculated measurements means there are no direct, mappable values to query against, which can increase the computational load and affect performance.

NEW QUESTION # 29
A client has integrated data from Facebook Ads. Twitter ads, and Google ads in marketing Cloud intelligence. For each data source, the source, the data follows a naming convensions as ...
Facebook Ads Naming Convention - Campaign Name:
CampID_CampName#Market_Object#object#targetAge_TargetGender
Twitter Ads Naming Convention- Media Buy Name
MarketTargeAgeObjectiveOrderID
Google ads Naming Convention-Media Buy Name:
Buying_type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization Center. Given the above information, which statement is correct regarding the ability to implement this request?
wet Me - Given the above information, which statement i 's Correct regarding the ability to implement this request?

A. This is not possible as the naming conventions are in different fields (Campaign Name and Placement Name)
B. The client Wi-Fi be able to harmonize only Google Ads and Twitter Ads, as Facebook Ads naming convention contains mufti delimiters.
C. The client will be able to do this and it will require building three patterns.
D. it is not possible to do this, as the naming conventions are different

Answer: C

Explanation:
Despite the different naming conventions, harmonization is possible using patterns in the Harmonization Center. By extracting the 'Market' and 'Objective' components from the naming conventions of each platform, three separate patterns would be created to map these common fields consistently across the data from Facebook Ads, Twitter Ads, and Google Ads.

NEW QUESTION # 30
......

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Carl Rogers Carl Rogers

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