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Salesforce Marketing Cloud is a powerful platform that enables businesses to personalize their marketing campaigns and engage with their customers at every stage of the customer journey. As more and more companies adopt the platform, the demand for skilled Marketing Cloud developers is on the rise. The Salesforce Marketing-Cloud-Developer (Salesforce Certified Marketing Cloud Developer) Exam is designed to test the knowledge and expertise of professionals who work with the Marketing Cloud platform.

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Salesforce Certified Marketing Cloud Developer Exam Sample Questions (Q53-Q58):

NEW QUESTION # 53
A marketer from Cloud Kicks wants to make sure no email from their welcome journey gets sent to their competitor at Rainbow Run.
Which two best practices should the developer use when setting up the Send Email Activity in the welcome journey?
Choose 2 answers

• A. Create a data extension with the Rainbow Run domain for use with a Domain Exclusion
• B. Create a Filter Activity In the journey that removes the Rainbow Run domain
• C. Create an Exclusion Script with the Rainbow Run domain for use In the activity
• D. Create a Suppression List with all possible email addresses from Rainbow Run

Answer: C,D

NEW QUESTION # 54
A developer is troubleshooting why an API client Jd and chent_secret are authenticating yet failing to access data from a child business unit.
What should be checked to validate the installed package can access the child business unit data?

• A. The account id and parent MIDare included in the authorization call
• B. The Installed Package has full Enterprise access to all available child business units
• C. The Installed Package has access to the selected child business unit

Answer: C

Explanation:
To ensure that an installed package can access data from a child business unit, verify that the package has been granted access to the specific child business unit. This is configured during the package setup and permissions assignment.

NEW QUESTION # 55
A company need to retrieve a large number of rows from a DE via the API. Which two solutions would optimize the peformance? Choose 2

• A. Use a SimpleFilterPart to retrieve small sets of relevant data.
• B. Use AMPscript API functions on a CloudPage
• C. Use the REST API instead of the SOAP API
• D. Use the ContinueRequest feature

Answer: B,D

NEW QUESTION # 56
Which two ways would a developer write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension?
Choose 2 answers

• A. %%=Lookup ('Excluded' , SendBoo1'. Subscribekey'. _Subscribekey) =%%
• B. %%SendBoo1%%
• C. %%SendBoo1 < 1
• D. %%=Lookup ('Excluded' , SendBoo1'. _Subscribekey'. _Subscribekey) =%%

Answer: A,C

Explanation:
To write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension, the developer can use:
* %%SendBoo1 < 1 (B)- This script directly checks if the Boolean fieldSendBoo1is less than 1, effectively excluding records where the field is false.
* %%=Lookup('Excluded', 'SendBoo1', 'Subscribekey', _Subscribekey) == false (C)- This script performs a lookup to check the value ofSendBoo1in the 'Excluded' data extension, comparing it against the Subscribekey. If the value is false, the email is excluded.
References:
* AMPscript Guide
* Salesforce Marketing Cloud Documentation

NEW QUESTION # 57
A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.
How should the RedirectTo AMPscript function be described as it relates to link tracking'

• A. It ensures link href values containing HTML bookmarks or anchors are recorded in tracking
• B. It ensures static link href values are recorded in tracking
• C. It prevents link href values from getting recorded in tracking
• D. It ensures link href values containing AMPscript variables are recorded in tracking

Answer: D

NEW QUESTION # 58
......

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